Sunday 11 November 2018

By Donna Murphy


Doing business in this day and age requires courage, determination, excellent service levels and, above all, strong leadership. The business environment has never been as competitive and consumers now have more choice than ever before. No company can rest on their laurels, thinking that they have captured their market. Consumers are much more discerning these days and they easily switch loyalties. However, by hiring an executive coach Pasadena companies can make sure that they stay on the cutting edge of their fields.

Businesses used to be highly structured hierarchies with very clear lines of management and communication. This is no longer the case. Most modern businesses utilize a team approach. Each team is focused on very specific goals and they often enjoy a measure of autonomy. Teams have to be able to interact with each other and support the efforts of other teams. For this to work strong leadership is absolutely necessary.

The days when managers gave orders from on high are long past. These days, highly successful companies have strong leaders that are in the public eye all the time. They become the faces of their companies, they represent their brands and they inspire people to want and even desire their products and services. Many studies have shown that visible leadership has become one of the most important assets of successful companies.

Coaches are important to executives but many companies also hire coaches to develop the leadership potential of promising employees. The role of the coaches is to help prepare these employees for leadership roles within the company. They teach them effective communication skills and they help them to learn how to inspire others. They encourage them to develop the characteristics of a truly good leader and identify and overcome their own shortcomings.

Coaches are also hired to mentor senior leaders. They may have been in their positions for a long time and have years of experience, but most people are prone to become stagnant over time. Companies cannot afford their leaders to become stuck in a rut. Coaches can help them to renew their way of thinking, to embrace changes and to see and grasp new opportunities.

Many companies hire coaches to act as sounding boards. Because they are objective and because they are not responsible for making any decisions, they are in the ideal position to allow executives to air their ideas in a safe environment. They can help such executives refine their ideas by posing probing questions, by pointing out potential pitfalls and by encouraging the client to truly think such ideas through.

Choosing coaches should be undertaken with great circumspect. Ideally, coaches should have some knowledge of the field within which the client operates. They should have a solid reputation and they should be able to provide valid references. Coaches are often in positions of confidence and they should therefore be discreet and reliable. It is often a good idea to involve those that will be coached to be part of the selection process.

It is vital to understand that the relationship between coaches and their clients are not just confidential, but also personal. The process can take some time. Results will not be achieved overnight. Also, even the most committed coaches cannot achieve results with reluctant clients.




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